Asda shoppers in Scotland urged to donate to national Food Drive

Asda has launched its annual Food Drive in partnership with the Trussell Trust and is calling on customers in Scotland to donate essential food items in their nearest store.

The Food Drive aims to support food banks in the community and will take place in stores across Scotland which have a Community Champion, from 17th - 19th May.

Local charities and volunteers from food banks across the Trussell Trust network will visit Asda stores, to share information about their community projects, and customers can choose to donate to the Food Drive by placing their items in collection points after the tills. Message boards and stickers will be displayed beside the most needed items at food banks, as well as shopping list printouts that customers can use to tick off the essentials they donate.

Asda has had customer collection food trolleys in its stores since 2018, and in that time, its customers have donated the equivalent of over fourteen million meals across the UK. Last year alone, generous Asda customers donated more than ever to the Food Drive, with the equivalent of over 219,231 additional meals donated in Scotland through our in-store collection trolleys.

Food Drive at Asda

Lori Hughes, Project Manager, Perth & Kinross Foodbank said: “Hunger is a reality for millions of people across the UK, today, here, in your area. Simply put, Asda donations help us as a Trussell Trust Foodbank, go some way to closing the gap between the haves and have nots.

“We are distributing more food than ever before, but we can't feed that demand without your help and support. Chickpeas, nappies, tuna or spaghetti - it all contributes to easing the weight of the world on someone's shoulders. Help lighten the load today by adding an item to our in-store collection point, thank you."

Asda Better Starts Manager, Ashlee Couldwell, said: “People are experiencing food insecurity and struggling more than ever to afford the daily essentials we all need to get by, so foodbanks are playing a crucial part in helping communities up and down the country. As the demand for help from foodbanks increases every year, we’re hoping this Food Drive encourages a positive increase in donations. All donations to food banks in the Trussell Trust network received during the weekend will kindly be topped up by Asda by 20%.

“I am so thankful for the contributions made by our customers each year, and I’m always so proud that they wish to help the people in their communities who need the most support.”

The Trussell Trust’s Head of Corporate Partnerships, Zoe Pate, said:“The food banks in the Trussell Trust network have seen an increase in need for their services over the last year, and food donation levels just can’t keep up. That’s why our partnership with Asda and the May Food Drive is so important.

“Food banks rely on these donations to be able to support their local communities and to keep their doors open, so they can help everyone who needs it. If you can, please consider donating an item from your local food banks shopping list during the Food Drive between the 17th - 19th of May. Thank you.”