A SWEET shop which came under fire for its “garish” signage has pulled it down after city chiefs received a string of complaints.
American Candy World, which is trading from the former Clarks shoe store site on Princes Street, faced a barrage of criticism in the days after it first opened last month.
Now the brightly coloured stars and stripes design has been replaced with something more suited to the historic thoroughfare.
After spotting the original signage when the store arrived – directly across from the National Gallery – many shoppers argued that it was out of sync with the area.
That led to the city council slapping it with an enforcement order to remove the sign.
One passer-by, Niamh Stanford, 34, said she was delighted the store front had now been made to blend in more with its surroundings.
The part-time gym instructor and mum of 15-month-old toddler Louis said: “It was ridiculous that it was allowed to look like that.
“It was right in the heart of the city. If you were to ask someone, any lay person, to describe where the very heart of the city is, it would probably be that corner. Don’t get me wrong, it does lovely sweets, it’s just the gaudy front that was totally out of place.”
Her view was echoed by city centre worker Beryl Watkins, 58, who noticed the signage had been changed when she was out doing her Christmas shopping.
The cleaner said: “I thought it was horrible. There are a lot of horrible-looking shops in Princes Street now, but I thought this was really bad.
“I’m pleased they’ve been made to change it.
“They’re always prattling on about preserving our historic city centre and never seem to do anything, so it’s refreshing to see them actually take some action for a change.”
Graham Birse, director of the business school at Edinburgh Napier University, said rules over signage in the Capital existed “for a reason”.
He said: “Princes Street is a cherished environment in the city. I’m sure American Candy World will still be able to trade successfully with signage that is a bit toned down.
“What was there before was certainly very bright and loud in comparison to the other shops in the street.
“In other circumstances, like a big shopping mall in America, a sign like that would be fine, but in a World Heritage environment like Edinburgh, the look of it has to be respected.”
The store sells a range of imported sweets and drinks such as Hershey’s, Oreo cookies and Froot Loops.
City council planning chief Ian Perry said: “The enforcement order we served on American Candy was successful. They have now changed their sign to something more appropriate and less garish.”
American Candy Store did not respond to a request for comment.