SUPERMARKETS, food manufacturers and advertisers are being urged to agree a common standard on responsible marketing in a bid to tackle Scotland’s obesity crisis.
Over the next year the British Standards Institute will work with the food and drink industry to develop a Scottish standard intended to cut sales of foods high in fat, sugar and salt.
A one-day event in Edinburgh yesterday brought together industry representatives and health experts to begin work on the project. Public Health Minister Michael Matheson said: “Scotland has the third highest levels of obesity in the world, caused in part by overconsumption of food high in fat and sugar.
“So this is an exciting new piece of work, which has the potential to become a world leader. I’m delighted Scotland is at the forefront.
“By introducing a standard for the responsible marketing of these products, we can begin to address some of the public health issues caused by our poor diet.”