Apple has unveiled its long-anticipated smartwatch, venturing into its first new market in several years.
The wearable device tethered to the iPhone will combine health and fitness tracking with communications.
It’s the first new product to be developed and introduced under Chief Executive Officer Tim Cook’s reign.
Earlier, Apple also unveiled the iPhone 6 which will have a bigger screen and a new, horizontal viewing mode to take advantage of the larger display.
The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. In both cases, app developers will be able to design apps that can be viewed differently when the phone is held horizontally.
The pressure had been on for the world’s largest tech company to wow at its “special event” in Cupertino. The prospect of the Watch had attracted a broader swathe of attendees than usual, with celebrities, fashion industry editors and even healthcare executives rounding out the mostly tech-industry