SCOTLAND’S mountain paths may have a reputation as being tough as old boots, but now a new campaign aims to show that even they need a little bit of care and attention.
Hillwalkers are being urged to donate a worn-out pair of hiking boots to be used in an unconventional advertising campaign.
As part of One Wee Step, which was launched last year to raise awareness of the constant work required to keep the countryside in good condition, the boots will be nailed to a billboard in a bid to create an eye-catching three-dimensional display.
The National Trust for Scotland said it was vital more was done to protect its 424 paths, which are used by around 30,000 people each year.
Campaign manager Amy Gunn said: “Instead of binning boots, people can send them to the trust and play a part in helping to conserve some of Scotland’s most iconic mountain landscapes. We’ve got off to a great start, with 20 pairs of boots having arrived already and another 60 freepost envelopes being sent out today.
“To construct the billboard we figure we’ll need about 90 pairs and though it looks like we are going to reach that target, we’d still like to get as many more people involved as possible.
“Our tagline will be Help Protect Our Mountains from a Good Booting.
“We’ve got a great site where it will be seen by a lot of people, who we hope will not only take the time to donate, but also go and see for themselves what it is their donations are preserving.”
The completed billboard will be displayed on Roseburn Terrace in June, and the National Trust is also planning to make a film about the bringing the advertisement together.
Ms Gunn said the campaign would also play a vital role in raising awareness about the trust’s work in the great outdoors.
She said: “A lot of people think the National Trust is all about stately homes and blue plaques, but we also care for 76,000 hectares of spectacular countryside, encompassing 46 Munro mountains, over 400 miles of mountain footpaths, seven national nature reserves, 45 sites of special scientific interest, the UK’s only natural and cultural World Heritage Site, St Kilda, over 400 islands and islets, Scotland’s first voluntary marine reserve and the nest sites of over one million breeding seabirds.”
To donate your old walking boots, contact the trust on 0844 493 2100 or firstname.lastname@example.org. Boots can be sent to: Freepost RSLA-XEHR-BJHJ, National Trust for Scotland, 5 Cultins Road, Edinburgh, EH11 4DF.
BILLBOARD artists have been finding more ways to be creative. A recent popular campaign came in 2011 from the Economist. The only wording on the board, which featured a large 3D lightbulb in the centre, was the name of the magazine. However, motion detectors would cause the bulb to light up whenever someone walked underneath.