British Airways is to start a new three-times-a-week flight between Edinburgh and Ibiza later this month.
Starting on May 23, the new flight will operate on Wednesdays, Fridays and Sundays until early August.
Richard Tams, British Airways’ head of UK sales, said: “Ibiza is one of the most popular destinations for Scottish holidaymakers, with tens of thousands of Scots travelling to the beautiful Balearic island every year.
“This new service will offer holidaymakers the opportunity to fly direct from Edinburgh on a scheduled British Airways service with all the advantages of flying with a full-service carrier, including free online check-in and seat selection 24 hours before departure, and complimentary food and drink on board.
“We look forward to welcoming existing British Airways customers - and those new to the airline - on board this exciting new route.”
Ibiza government tourism councillor Carmen Ferrer said: “The new Edinburgh-Ibiza route will bring Scotland and Ibiza closer than ever.
“Scots will get the chance to discover the diversity of the island and Ibicencos will have the opportunity to enjoy the magnificent city of Edinburgh and its surroundings.”
The announcement came as VisitScotland said a new flight between Scotland and Qatar will be worth more than £80 million to the economy over the next three years.
The Qatar Airways flight between Edinburgh and Doha will run five days a week from May 28.
VisitScotland said it will bring in about £33 million in projected revenue in the first year and £86 million after three years.
It is one of six new direct routes starting this month connecting Scotland to Philadelphia, Chicago, Zurich, Verona and the Dominican Republic.
The flights have been highlighted as VisitScotland attempts to attract more visitors and businesses to set up links with the country at the IMEX tourism trade show in Frankfurt.
The conference sees businesses from the tourism industry meet airlines and travel companies, and VisitScotland hopes events such as the Commonwealth Games and the Ryder Cup can lead to further opportunities.
VisitScotland’s delegation includes a number of hotels, conference centres and marketing groups.
Neil Brownlee, head of the business tourism at VisitScotland, said: “Scotland is excelling in business tourism, evidenced by the wealth of major investments happening throughout the country including accommodation, venues and major new flight routes.
“We are looking forward to communicating the importance of doing business in Scotland to over 9,000 buyers at the event.
“With the Commonwealth Games, Ryder Cup and over 800 Homecoming events, 2014 is set to be a massive year for Scotland and this delivers great opportunities for not only business tourism, but for the whole of the Scottish economy.
“It’s imperative we make the most of this once-in-a-generation opportunity and this year’s IMEX is the perfect place to do just that.”