A new bid to encourage Scots and those in the north of England and Northern Ireland to uncover the Homecoming Scotland 2014 events on their doorsteps has been launched at the Filmhouse in Edinburgh.
The £500,000 campaign, which involves a dedicated TV advert to demonstrate how easy it is to attend at least one of the 430 Homecoming events across Scotland.
Fergus Ewing, Tourism Minister said: “The world-class events planned for Homecoming 2014 create a huge opportunity for Scotland, boosting our tourism industry and wider economy and positioning our country on the international stage as a dynamic and creative nation.
“We have already seen Lonely Planet name Scotland as one of the three top countries in the world to visit in 2014. CNN recently listed Edinburgh as a top ten city to visit this winter. This fantastic news further adds to the momentum building through spectacular events such as last week’s Hogmanay celebrations.
“The Doorsteps TV advert showcases some of the other inspirational events and activities happening across Scotland in 2014 and warmly invites our people and visitors closer to home to join the celebration.
“This year, Scotland will also play host to the Ryder Cup, Commonwealth Games and the MTV Europe Awards - which will broadcast to nearly 700 million households through MTV’s global network of channels.
“2014 will be an extraordinary year for Scotland and this advert, alongside the Homecoming app and enhanced information on the wider events programme which are also now available, will help us to share it with as many people as possible.”