A NEW 5k fun run being held in the Capital for the first time is aiming to put colour back into more than just the cheeks of each participant.
Colour Me Rad, already a massive hit in the United States with more than one million participants so far, takes inspiration from the ancient Hindu festival of colours, Holi.
Celebrated in spring time, the religious festival, which is a national holiday in India, is seen as a celebration of joy, where citizens carry dye-filled water balloons and anyone and everyone – rich, poor, old, young, male and female – is a legitimate target.
The run, making its Scottish debut at the Royal Highland Centre on June 8, will see participants begin in clean white T-shirts but cross the finish line resembling an explosion in a rainbow factory, having been pelted with different colours at each stage of the race.
Colour Me Rad marketing director Jess Knapp, based in Salt Lake City, Utah, said: “We already stage about 100 runs a year all across the globe and recently we put some feelers out to see where people wanted us to come next. Edinburgh was a very popular choice, and we’re hoping to come back every year.
“The colour ‘bombs’ we throw are made from non-toxic, non-rash-inducing coloured cornstarch, and they really help contribute to the party atmosphere we like to create. Participants don’t get medals, but they take home tie-dyed T-shirts, share-worthy photos and colourful memories. Once you cross the finish line you get the chance to set off your own colour bomb too and we usually have an after-race party, so we encourage participants to bring their friends.”
The family-themed event is free for children aged seven and under, and participants are under no pressure to compete with each other – walking the course is as acceptable as running – though slow-moving targets are easier to hit.
One person already gearing up for the race is 27-year-old Sarah Moyes, who works as an admin assistant at The Stand Comedy Club.
She said: “I’ve never done any kind of big race before and this one looks like it’s a little bit different, and a little more focused on fun, so that’s very appealing to someone who doesn’t usually run! I am trying to get into shape though and it’s good to have a goal to aim for.
“I’ll be running to raise money for Clic Sargent, a charity which supports children and young people with cancer and their families.
“My younger brother, David, who is now 17, was diagnosed with non-Hodgkin’s lymphoma about five years ago. He’s fully recovered now, and CLIC Sargent were a great help to us all.”
For more information, visit www.colormerad.com.