The Evening News launches a campaign to find Edinburgh’s next top models.
EVER dreamed of a life on the catwalk? The glitz and glamour of the after-show parties? The world knowing your face?
Today, the Evening News launches a competition that could forever change your life by potentially making all these dreams come true.
We are on a search for the Capital’s most eye-catching guy and girl to offer them both a once-in-a-lifetime contract with the world-famous modelling agency, The Model Team.
On top of that, as we hook up with the city’s St James Shopping and the agency itself, our two lucky winners will also secure a host of other prizes, including styling and treatments at Sassoon Hair Salon and two tickets for a top show in Edinburgh with a two-night stay at The Place Hotel, including pre-theatre dinner and breakfast.
And to make things even better, the competition build-up and its grand finale night at the Assembly Rooms in October will raise money for the Cash for Kids charity, helping dis-advantaged children in need.
“We have gone into this with a view of tapping into the success of the many talent shows of the day by bringing that buzz to Edinburgh,” explains Rochelle Burgess, general manager at St James Shopping. “This competition absolutely could change someone’s life.”
So, have you got what it takes to win the Model Search?
You must be aged between 16 and 24 and meet our height restriction of 5ft 11in for men and 5ft 7in for women. Applications are to be made by e-mail to email@example.com – with strict guidelines on photographs explained in our terms and conditions. There will also be opportunities to enter in person at scouting days at the shopping centre and at the agency office.
The competition starts today and applicants have three weeks to submit their entries before the closing date of Friday, August 30 at 5pm.
“It’s not just ‘Next Top Model’ people we are looking for however,” says Rochelle. “There are a lot of quirky looks out there and we hope such people will consider entering. Do not be put off giving this a go.”
Someone who knows just how competitive the modelling industry can be is Evening News style writer Lynne McCrossan, who works closely with models across the country on fashion shoots.
As a judge for The Model Search, she will join industry expert Cathy Owen from The Model Team; entrepreneur and former model Fiona Best, owner of Catwalk Productions; Robert Gillan, head of fashion and textiles at Edinburgh College of Art; and Rochelle Burgess from St James Shopping to scrutinise all entries before narrowing them down to a final 40 for the semi-finals.
“This is a fantastic opportunity for people in Edinburgh,” says Lynne. “I love shooting with local models in Edinburgh for the Evening News fashion pages and, for our Capital Catwalk section, we get the chance to showcase the fabulous styles the city boasts.
“This competition will complement that. Hopefully, in the process, we will discover the next rising stars.”
Once Lynne and the panel of judges have selected their semi-finalists, Evening News readers will then be invited to vote for their favourite, before a final 15 are selected at the end of September.
In a huge finale show, the public will be asked to buy tickets for a spectacular live show at the Assembly Rooms, on George Street, where the judges will decide on which guy and girl will win The Model Search 2013.
“Models sometimes get a bad name, as though it is a vacuous job,” says Lynne. “It could not be further from that as modelling is more like acting than people think. Some of the best models are brilliant actors. It’s definitely hard work, but there is a lot of fun to be had, too.”
Do you think you are up to the challenge?
My life took off after I won title
“The job can be really exciting and I think one of my highlights so far was seeing myself on the front cover of a national newspaper,” says model Lucy Garvie, 19, the face of The Model Search, above.
Her life changed forever when she was chosen from a cast of thousands to secure a contract with The Model Team – and there has been no looking back.
“When I was entered into a modelling competition last year, I wasn’t really sure what to expect. I had never done any modelling before and certainly didn’t think that I would win.
“When I reached the finals and they called out my name, I was delighted. I was so happy that I had officially signed with The Model Team in Glasgow.
“I met with Cathy Owen, the operations manager, and she explained the ins and outs of the job. The agency were great at helping me get started, organising various different shoots to build up my portfolio.
“However, in the end it’s important to remember that it’s down to you to put in the effort to achieve results. For example, social media is a great way to promote yourself and keep in touch with other people in the industry.
“After I had created a profile of images, the hard work began to pay off and I started to get paid work for both shoots and fashion shows.
“It’s also definitely a great way to meet new, creative and interesting people. The Model Team are very friendly and continue to give me guidance and advice when I need it. Whether it’s what to wear to a casting or how to get to the right station! In the next couple of months, I will be heading down to London and I can’t wait to explore new areas of this exciting career.”
Industry insiders know what to look for as judges
First on the judging panel is Cathy Owen, operations manager at The Model Team. A former model and stylist, Cathy lives and breathes the industry, helping to kick-start the careers of budding catwalkers across the country. She co-runs the Glasgow-based model agency which has launched thousands of famous faces, including Carol Smillie.
Evening News style columnist and fashion writer Lynne McCrossan is the final judge in The Model Search competition. With all fingers firmly on the Capital’s fashion pulse, she can regularly be spotted styling and directing shoots across the cit and beyond. Lynne is also author of A Girl’s Guide to Vintage and was fashion curator at this year’s esteemed Vintage Festival in Glasgow.
Robert Gillan, is director of knowledge exchange, Edinburgh College of Art, Edinburgh University.
Many graduates owe much of their success to him, helping prepare them for the tough world of fashion, textiles and performance costume. He enjoys international links with many of the world’s leading designers and companies.
In charge of 650,000sq ft of prime retail space, Rochelle Burgess is general manager of St James Shopping and Multrees Walk. Rochelle is no stranger to knowing how effective modelling can be to brand marketing. A key player within the shopping centre industry, Rochelle sits on the British Council of Shopping Centres advisory panel.
Former model turned businesswoman, Fiona Best has more than 20 years’ experience in the fashion world. Now owner of Glasgow-based Catwalk Productions, she is at the helm of creating, planning and delivering fashion shows across the country. In the industry she is recognised for her eye for detail and creative flair.
The Model Search: How it works
1. Competition closes 5pm Friday, August 30, 2013. Open to Edinburgh and Lothian residents aged 16 to 24 and with height requirements of 5ft 11in for men and 5ft 7in for women as a minimum.
2. Employees of St James Shopping, Edinburgh Evening News, their associated companies, agencies or anyone else associated with this competition are excluded from entering.
3. Entries must be made directly to firstname.lastname@example.org. Please mark the subject line as: The Model Search (St James Shopping).
You can also enter at live scouting days at St James Shopping on Friday, August 16 and Saturday, August 17 or at The Model Team agency on Tuesday to Thursday between 3pm to 4pm.
Please only submit NATURAL photographs, no
professional studio photos are required, as we wish to see you in your most natural state.
Digitally enhanced photographs are NOT to be submitted.
All photographs are to be sent in colour.
Please do not wear make-up, as we must see your true skin complexion.
Hair must be naturally styled, with no visible hair products and it must not obstruct your face and bone structure in the headshot.
The headshot must be taken front-on and should fully show your face and shoulders.
The mid-length and full-length shots should be taken whilst fully clothed and against a white background. Please refrain from wearing excessively loose clothing in these pictures.
Stand up straight in the shots and try to look as natural as possible.
4. Entries made in any other format that are incomplete, illegible, defaced, inaccessible, corrupted, offensive, obscene, received late or in any way contrary to these terms and conditions will be disqualified. No responsibility for entries lost or corrupted in transmission.
5. Semi finalists (x40) will be notified by Thursday, September 12. All semi finalists will be sent a fundraising challenge in aid of Cash for Kids.
The fundraising element for the finalists will consist of a seven-day challenge where all participants will fundraise from Tuesday, September 17 to Monday, September 23. All funds must be banked or handed in to Cash for Kids by 5pm on Monday September 23.
Cash for Kids will set up a secure fundraising page for all participants.
Public vote opens Monday, September 16, 2013 and closes Wednesday, September 25, 2013. Finalists will be notified prior to the website and paper announcement on Monday, September 30. Finalists’ Day casting will take place on Monday, September 30, 2013 (venue to be agreed). Travel not included (finalists’ cost/responsibility). Overall The Model Search winner will be chosen by judging panel at the finale event on Thursday, October 10. All finalists must be available for this evening event and rehearsals throughout the day. Their details and
images will feature on the competition and St James Shopping website, Facebook and Twitter.
6. Prize includes a modelling contract with Model Team for one male and one female. A Sassoon salon cut and colour and goody bag. Two tickets to Walt Disney’s The Lion King, two nights in a superior room for two adults including pre theatre dinner for two and breakfast on both days at The Place Hotel. Gift vouchers. No payment due to the winner. Travel will be provided. Any contract is subject to standard Agency terms.
7. Prize is not transferable, has no cash value, no cash alternative.
Promoter: St James Shopping. Registered office: Leith Street, Edinburgh, EH1 3SS. Do not send entries to this address.