JO Stewart, co-founder and owner of Stewart Brewing, pours a glass of Spirit of Scotland pale ale – as new research revealed craft beer could be worth millions of pounds to the country’s tourism industry.
According to current figures, Scotland’s food and drink tourism market is worth nearly £900 million a year, and it is hoped the craft beer sector will support future growth.
Speaking at the launch of Spirit of Scotland pale ale, which was launched by Stewart Brewing in partnership with Visit Scotland, Malcolm Roughead, Chief Executive of VisitScotland, said: “The rapid growth of Scotland’s exciting craft beer industry in recent years and the popularity of sampling local produce by visitors, creates a fantastic opportunity to ‘tap’ into a new market of ‘craft beer tourism’.
“It is clear to see from the research that there is real interest Scottish craft beer from across the globe, leaving the industry well placed to follow the likes of the whisky industry and other Scottish produce in becoming a real draw for visitors near and far.”
Founded in 2004, Stewart Brewing has established itself as one of Scotland’s most successful and reputable drinks firms.
The company now has more than 25 employees who work across a range of departments from retail to production.
It is estimated there are around 130, current and planned, independent breweries in Scotland.