A BIG-THINKING entrepreneur has dreamed up a patriotic hook for a new brand of gentlemen’s smalls – best of British boxers.
Henry Philip, 24, below, hit on the idea of using all UK-sourced materials after growing disillusioned by the dull selection of men’s pants.
“About a year ago I was looking for boxer shorts with wacky designs and they were all a bit samey,” said the quantity surveyor.
Sensing a gap the market, the Edinburgh innovator got in touch with former Burberry designer Kate Hills from Make it British – a firm promoting UK products and manufacturers.
With boxers selling under names like ‘Fruity Chaps’, Mr Philip is hopeful that the British sense of humour will justify the £23 price tag.
The budding undie-maker is not the first Capital fashionista to see potential in a new fangled pants. Edinburgh company Bawbags uses a blunt sense of humour to sell 200,000 pairs of boxers a year.
Even if Philip’s involvement with briefs is brief, there is an upside: “I have a different pair of pants for every day of the year at the moment.”