Digital marketing guru Rand Fishkin to speak at Edinburgh tech conference

Internt marketing wunderkind Rand Fishkin. Picture: contributed

Internt marketing wunderkind Rand Fishkin. Picture: contributed

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HE is known as the Wizard of Moz, such is his company’s standing in the world of digital marketing.

Said to be worth millions of dollars, he is so highly sought after that people are even prepared to pay to watch him speak in recorded messages.

Rand Fishkin founded Seattle-based software company Moz, which specialises in analytics programs and helps other firms ensure that they can be found via internet search engines.

And now he is in the Capital to appear at Scotland’s largest technology sector conference. The two-day event opened yesterday with the aim of encouraging greater collaboration between businesses.

Turing 2016 sees key figures from the Scottish, UK and international tech scenes descend on Central Hall for a series of talks, seminars and networking events.

The festival, now in its fifth year, was expected to welcome around 800 guests – more than double the number that attended in 2015.

Among those appearing at the sell-out event will be senior executives from the likes of city-based travel search site Skyscanner, venture capital seed fund and start-up accelerator 500 Startups, food delivery service Deliveroo and the Government Digital Service.

The Turing conference was first held in 2011 and takes its name from the Turing Trust, an Edinburgh-based charity founded by relatives of Alan Turing – the Enigma code-breaker regarded as the father of modern computer science.

“I think there’s an opportunity to turn Turing into something very substantial,” said director Brian Corcoran.”

While the vast majority of attendees at Turing 2016 are from Scotland, organisers hope to increase its international standing.

“One of the most important elements of building a tech economy is that everyone is connected,” added Mr Corcoran. “For example, we have the longest 40 miles in Europe between Edinburgh and Glasgow. Silicon Valley is a lot longer, and there’s lot more connectivity there.

“Turing can play a big role there in bringing everyone together. It’s making the whole eco system more than the sum of its parts.”