A FLAVOUR of the catwalks of Milan and Paris is coming to the Capital during a week-long fashion extravaganza.
Edinburgh Fashion Week will get under way on Saturday, March 7, with a two-day launch event featuring shows, workshops and tutorials in a specially built indoor hub on The Mound.
The biggest names in designer gear are taking part, along with high-street retailers such as John Lewis, Gap, River Island and Next.
Fashion fans will be able to snap up bargains as shops slash prices and hold giveaways. Business leaders are also keen to see the Capital’s economy as a whole reap the benefits, with those attending set to get the cash tills ringing in bars and restaurants.
The Evening News told last month how more people were flocking to the city centre as part of the This Is Edinburgh campaign, which is behind Fashion Week.
Andy Neal, chief executive of city centre marketing body Essential Edinburgh, said: “A recent public survey by This Is Edinburgh found that 66.8 per cent of people were more likely to visit the city centre than they were this time last year, with Edinburgh’s vibrant shopping scene cited as one of the key reasons. Over the last 12 months, we’ve also seen a steady rise in city centre footfall and retail sales, all of which are incredibly encouraging.
“That said, we are definitely not resting on our laurels and Edinburgh Fashion Week is about maintaining momentum and promoting the wonderful local independent, designer and high-street shops available on our doorstep. Edinburgh is an incredibly stylish city and Edinburgh Fashion Week will offer something for all tastes, ages and budgets.”
The Mound will be transformed during the opening weekend as it hosts a packed programme of free fashion shows, informal workshops and expert tutorials. Personal shopper and fashion writer Laura Russell, from the Satisfashion website, will be leading some tutorials.
She said: “Edinburgh’s retailers have so much to offer, the launch event will be the ideal opportunity to get people out of their comfort zone, challenge their perceptions and pleasantly surprise them with some exciting fashion finds and refreshing new season looks.
“I’m looking forward to trying to capture that quintessential Edinburgh style, mixing higher-end items with one-off pieces from independent stores, or bargains from the high street.”