Edinburgh Airport hails new tourism campaign

Edinburgh Airport. Picture: Ian Georgeson

Edinburgh Airport. Picture: Ian Georgeson

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A DRAMATIC sound and light installation in St Andrew Square, a design expo at Edinburgh Airport and a celebration of style at the National Museum of Scotland are to be held in the Capital next year as part of a new tourism campaign.

The Edinburgh International Science Festival, the Royal Botanic Garden and the Filmhouse will also be taking part in Scotland’s first ever year of architecture and design.

More than 420 events will be held the length and breadth of the country for the Scottish Government-backed Year of Innovation, Architecture and Design, which follows celebrations of the county’s food and drink, wild landscapes and the cultural scene.

The £800,000 initiative – which will include a dedicated Festival of Architecture running from spring until autumn – aims to “shine the spotlight on some of Scotland’s greatest assets, icons and hidden gems”.

The Royal Scottish National Orchestra will be helping to cast St Andrew Square in a new light in a two-month project celebrating connections between Scotland and Europe and drawing inspiration from the work of early photographic pioneers Hill and Adamson.

The Scottish Design Expo at Edinburgh Airport will feature a pop-up exhibition, shop and event hub showcasing the country’s most important contemporary designers and makers.

The science festival will be organising the installation of a series of temporary “tiny homes” – portable living spaces allowing people to see what downsized living looks like – across the city.

The Botanics will be hosting a weekend of special activities to celebrate the official launch of an 18th century cottage, which has been painstakingly rebuilt at the attraction. 
The Filmhouse will stage a month of specially-chosen films inspired by the tourism campaign, which coincides with the unveiling of ten new art, design, fashion, science and technology galleries at the National Museum of Scotland in the summer.

The attraction will host a two-day grand finale, including a late-night party, in mid-November.

Culture Secretary Fiona Hyslop said: “This exciting programme will showcase Scotland’s greatest contemporary assets, innovative icons and hidden architectural gems, inspiring visitors and people from all over Scotland to get involved.”

Mike Cantlay, chairman of VisitScotland, said: “Scotland is a nation of pioneers, home to ground-breaking scientists, philosophers, engineers and architects for hundreds of years. The events planned are diverse, interesting and inspiring and we look forward to what we hope will be a ground-breaking year for tourism.”

Gordon Dewar, Chief Executive, Edinburgh Airport said: “This exciting showcase and its accompanying events programme will promote Scotland’s contemporary designers and makers nationally and internationally.

“As the busiest airport in Scotland the Design Expo has the real potential to celebrate and showcase sophisticated design in a world-class display to an unprecedented audience.”