A NEW McDonald’s in Edinburgh has become one of the first to offer table service to diners.
Customers visiting the newly opened Cameron Toll branch can now order their food using digital, touch-screen kiosks, before deciding whether to collect their food at the counter, or have it delivered straight to their table by a staff member.
The innovation has been rolled out at branches of the fast food giant across the UK this year.
The Cameron Toll outlet has opened creating 80 new jobs.
Operations Manager Iain Boyle, who oversees the running of the new restaurant, said: “We’re thrilled to have opened this new restaurant.
“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new technology we’re introducing recognises the way people live their lives today. Table service will enable our customers to order at the self-order kiosk, sit down in a designated zone and have their meals delivered direct to their tables.
“We’re sure this will be loved by customers, especially those with a pram or young children with them.”
The roll out of table service follows a trial last year in 14 restaurants across England.
The firm is also looking to develop its restaurant technology further so the future could see even more features introduced, including the option to customise the burgers, and ordering and paying by smartphone.
Customers in some restaurants will also be able to enjoy interactive table-tops games and charge their smartphones using wireless charging devices.
It comes as McDonald’s battles back against new gourmet burger brands as well as its traditional rivals like Burger King.
The move is intended to reinvigorate the brand, which had been suffering falling sales.
McDonald’s has opened at Cameron Toll along with a Costa Coffee drive-thru as part of an ongoing expansion of the centre,
Phase 2 of the centre’s investment programme will soon begin with work on a new outlet for national brand The Gym.
Centre chiefs said £2 million had been spent on the transformation so far.
Jim Riddell, centre manager, said: “Costa and McDonalds’ new offerings adds to other big brands already based here like Sainsburys, The Entertainer, Game and New Look.”
Last week, meanwhile, saw the grand opening ceremony for the newly-refitted TSB Bank branch in the centre.
Free Wi-Fi is available for customers to use on their own devices or they can log onto TSB.co.uk on the iPads provided in the branch.
Gillian Petty, Area Director at TSB, said: “The new technology in branch provides customers with the best of both worlds. Our Partners can show them how to do online banking or they can pop in and use our Wi-Fi.”