Gary Flockhart: Sex sells – just ask Miley Cyrus

Miley Cyrus. Pic: Comp

Miley Cyrus. Pic: Comp

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HOW many column inches have been devoted to Miley Cyrus and her controversial Wrecking Ball video? An unquantifiable number.

Reading through some of it, you’d swear there was never a time in the past when a pop star used their sexuality to sell records. Madonna, Kylie, Britney, Rihanna... I could go on and on.

Since the video’s release, there’s been much blathering and bitching on the topic, with everyone having a say.

Recently, it’s got out of hand, further fuelled by a war of words between Miley and Sinead O’Connor, who has written four open letters to Miley – first warning her of being ‘prostituted’ by music industry big-wigs, and, most recently, to demand an apology after the American appeared to mock the Irish singer’s mental health problems.

I hadn’t even seen the Wrecking Ball video until the other day.

At first, I couldn’t see what all the fuss was for. ‘Big deal, she’s licking a sledgehammer’, was the first thought that sprung to mind. Right enough, give it another 30 seconds and it gets a whole lot raunchier as the singer dangles her nude limbs around on top of a wrecking ball.

Suffice to say, I can see why parents wouldn’t want their children tuning in to a soft-porn promo that is graphic enough to merit an 18 certificate.

Courting controversy, though, is Miley’s game-plan. The former Disney star desperately wants credibility and she is ‘sexing-up’ her image to shed her goody-two-shoes reputation.

In doing so, the singer – who hit the headlines for her risqué performance at the MTV Video Music Awards in which she gestured suggestively with a giant foam finger and performed a butt-shaking dance with Robin Thicke that turned ‘twerking’ into a household word – is playing the role of pop star to perfection.

And it’s paying off big-time. The former Hannah Montana star is set to top both the UK single and album charts this weekend, with Wrecking Ball and brand new album Bangerz.