AS the dust settles on another round of fashion weeks the column inches and website hits are being calculated into positive and negative press.
For several seasons designers have had quite the balancing act, managing the amount of exposure celebrities in their front row are getting versus that of the collection.
Oscar de la Renta kick started a change that seemed to shock everyone outwith the world of fashion by scaling back his guest list this year, stating he only wanted people at the show who had an immediate connection to the collection. Harking back to the days when fashion week was nothing more than a room full of buyers, editors and stylists studying a collection ahead of its next season launch.
Tommy Hilfiger followed suit a few days later, saying he wanted a focus on fashion to return. I can’t say I blame them after seeing the circus at Burberry as Sienna Miller schmoozed Harry Styles in the front row. I still haven’t seen the clothing in question bar two images of model Cara Delevingne aka Harry Styles’ latest squeeze as snaps of him ogling her made their way across the wires and into magazines and newspapers around the world.
But it is the consumer who has the casting vote and it’ll be interesting to see which side they take as shoppers vote with their hard-earned cash.