Lynne McCrossan: Making dreams reality not easy

Liam Bullerwell, 27, Edinburgh. A quirky T-shirt hidden behind a checked shirt had me intrigued. Liam looks cool and casual in this combination. His skinny jeans are from Topman along with his T-shirt, the shirt is Zara and his red trainers are Converse.
Liam Bullerwell, 27, Edinburgh. A quirky T-shirt hidden behind a checked shirt had me intrigued. Liam looks cool and casual in this combination. His skinny jeans are from Topman along with his T-shirt, the shirt is Zara and his red trainers are Converse.
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In a haze of a million meetings it’s easy to feel a little schizophrenic.

The last six weeks have been hectic, leading me from one caffeine-fuelled conversation to another. When setting up a business, it’s best to gather lots of information – so that’s what I’ve been doing. With every chat the concept’s grown, making that tiny seed of an idea – which germinated a year ago – feel like a distant memory.

It began after an intriguing chat with former Harvey Nichols fashion director Paula Reed, discussing editorial and e-commerce and the shift in the way we consume, particularly online. An item is bought every second via smartphone, or tablet, on eBay alone.

Then there’s the mass exodus of magazine editors jumping ship for retailers. Something is brewing.

Fellow writer and friend Ruth Walker and I couldn’t escape it, so decided to join in, coining a company where you buy what you see, creating editorial content that you can connect with and own in the swipe of an iPhone. Designers are on board, we have editorial planned, there’s just one thing in our way – business chatter.

It feels like kryptonite to a creative’s brain. How do you take an idea from the coffee table to reality? I’ll let you know when we’ve uncovered the answer.

Fashion Insider

I don’t want to skip past summer too soon, but fashion week is in full swing and autumn 2014 is looking like a wide-legged season. Prepare now, these trousers might look elegant but they are a pest to walk in. It’ll take us all six months to master how to move in them.