WHEN your day job means watching fashion shows for a living the glitz and glamour of it all rapidly fades and the process becomes very much like any other ordinary job.
Of course there are stand-out exhibits that stay with you – the ones that inject drama and story into their surroundings, but nine times out of ten you are in and out in 20 minutes having banked a couple of key outfits in your head for the forthcoming season.
Once a year that feeling of job obligation changes into raw anticipation. The show I’m referring to is ECA’s graduate collections.
This is the place where pure imagination runs free in the opulent setting of McEwan Hall. With music pumping and lights dimmed the show begins. An outpouring of pure unaffected talent tantalises cynical eyes who think they’ve seen it all before.
Half of the fun is watching the crowd’s reaction to what is on offer – since they are not your classic fashion crowd you get a real sense of how these pieces sit in the real world.
This year’s students produced collections of such high calibre I could envisage them walking down George Street rather than strutting the catwalk.
That is high praise for the class of 2014, catering to a market that wants to wear your clothing rather than gawp at it is a job well done.
A very cool Scottish collaboration has happened between jewellery designer Jane Gowans and ink evangelist
Johanna Basford. Their combined work will be available from May 1.
Go support Scottish talent.