Embrace the very best in street style this summer as Festival season hits George Street.
For a month, the Famous Spiegelterrace tent will take over the prestigious neighbourhood, transforming it into a key location to see – and be seen.
A must-visit Festival performance space, the fabulous attraction will also become home to nearby clothing shops who will give fashion shows and pop-up makeover events.
So now is the time to make the most of all that George Street and the district has to offer, by getting inspired, having fun and being individual with your look.
Follow the anti-trend, dictated only by a wearers’ mood and location rather than by a homogenised concept set by major clothing companies.
Take inspiration from George Street; be as bright as your Festival cocktail as you watch new acts and soak in the summer sun. Let Edinburgh’s setts be your catwalk and you’ll be camera-ready in no time.
And embrace what the Capital has to offer on the style front by shopping in our local boutiques in and around the main thoroughfare. This coming month is a celebration in the city, so lighten up and take part in the revelry right on your doorstep.
But do it by putting your best foot forward. George Street has been tinkered with to promote-people watching over the next few weeks as it turns into a hotbed of photo opportunities.