Music and fashion have always gone hand in hand so it is fitting that Pretty Green has opened in Auld Reekie as our musical renaissance is in its spring.
Liam Gallagher’s label’s ethos has music imbedded deeply in its soul with the current collection playing out like a modern love letter to a bygone era.
The autumn/winter collection dubbed ‘The Vinyl Revolution’ captures the resurgence in popularity of the format and the role of the record store as the epicentre of personal style. It cleverly produces heritage looks without endangering the wearer from walking out of store dressed like a tribute act.
A very grown up collection from a clothing line that is not even five years old, it offers stylish dressing for the guy the high street seems to have forgotten.
The male being catered for at Pretty Green has the choice of dipping in and out of style eras, even mixing and matching between them should he see fit. The freedom of expressing the wearers individuality is evident as each piece, irrespective of its design aesthetic, can be eclectically thrown together or worn as seen.
Crisp collar t-shirts. Classic cut jeans. Finely tailored suits and the iconic green parka. You’ll find it all here. The great thing about the pieces is that they sit beautifully together but work equally well mixed up into the other style genres on offer.
The Breton Hipster
The Breton t-shirt is a style classic. Wear it with wool, denim or leather it always brings an air of indie chicness with it. This definitely has a 60s vibe to it and you’d be forgiven for thinking you’d seen Lou Reed wear it with some scuffed up leather over the top. Effortlessly trendy.
The George Harrison
Double denim has a bit of a bad reputation but worn with the right amount of swagger it can be dismissed instantly. A look synonymous with a long-haired/heavily bearded George Harrison, if worn right it screams rock star. Opt for differing shades of denim on top and bottom just to break up the look.
The 1960s Beatles influence can be heavily felt in store, but it’s not done in a sycophantic way. The psychedelic print echoes the label’s logo in a larger scale and looks great styled up with a suit or worn solo with jeans. It actually feels like a clever and grown up version of a band t-shirt.
Beautifully printed light scarves are omnipresent within the collection. This simple slice of material makes a pretty powerful statement worn with the rest of the line. From muted Paisley pattern offerings to a gigantic Union Jack these scarves make quite an impact and can transform a non-descript outfit into something quite sleek.
The Velvet Underground
Velvet in menswear is scarcely used, for the life of me I’ll never know why because it looks tremendous. The pea coat has been given a rock star make over by the introduction of this material. It is my stand-out piece of the collection. There is nothing this coat won’t go with. Dressed up for a night out on the town or slung over jeans and a t-shirt for a casual stroll in the street. It will be with you forever should you invest in it.
• Pretty Green are having an opening party this Thursday in store 7pm-9pm with live music & drinks.