THIS majestic backdrop will be beamed into millions of homes across the world as the Capital takes centre stage for Scotland’s independence battle.
Hundreds of journalists from as far afield as Korea, Russia and the United States will descend on the new “This Is Edinburgh media centre” at the Apex International Hotel, in Grassmarket, for a week during the historic vote.
Edinburgh Castle – and its iconic surroundings – will act as a stunning backdrop to much of the Press coverage, as the eyes of the world turn to the city for the historic vote on September 18.
City bosses are hopeful the starring role in the proceedings will promote the Capital across the globe.
Councillor Frank Ross, the city’s economy leader, said: “Having just hosted the world’s biggest and best arts festival for yet another record-breaking year, and with Hogmanay just around the corner, we’re well used to having the eyes of the world on Edinburgh.
“Naturally we want to give them the best possible view – just as we want to give the best possible welcome to many hundreds of journalists travelling from across the globe to cover this truly historic event.
“We are extremely grateful to the Apex International for their support in hosting the This Is Edinburgh media centre and hope journalists use this opportunity to promote our great capital city and everything it has to offer.”
More than 600 journalists from international news organisations such as Associated Press, CNN, Voice of Russia and the Korean Broadcasting Corporation have already registered their interest in broadcasting from the site.
John Donnelly, chief executive of Marketing Edinburgh, said the Capital was determined to prove a welcoming host. He said: “This will be the first time that many of the visiting international journalists will have stayed in Edinburgh.
“First impressions count and we want to ensure that by working together, our welcome is not only warm, but as practical and supportive as possible.
“This extends to not only offering 24-hour access to the high-spec, hassle-free This Is Edinburgh media centre, but ensuring they experience the best the city has to offer.”
Stuart Douglas, general manager at the Apex International Hotel, said: “We are delighted to be partnering with the city council and Marketing Edinburgh to offer Apex Heights Restaurant as a venue for the world’s Press, with the stunning Edinburgh Castle backdrop.”
Mr Douglas added: “We look forward to welcoming the media and ensuring they receive great Scottish hospitality.”
The media centre launches today and will be open 24 hours a day from Monday September 15 to Friday September 19 to accommodate the swathes of media who have registered their interest for the referendum.