Images from a ground-breaking Scots TV advertising campaign which massively raised designed awareness of breast cancer have been banned from screens in New Zealand.
The hard-hitting advert, featuring actress and comedienne Elaine C Smith, was the first in the UK to show real pictures of women’s breasts affected by cancer.
Edinburgh woman Janet Brodie went to her doctor after seeing the advert as she realised she had some of the signs of breast cancer.
Five tumours were found and the 54-year-old is now in recovery after having two operations, chemotherapy and radiotherapy.
“That advert saved my life,” Ms Brodie said.
The campaign, which had to be shown after the 9pm watershed in Scotland, resulted in a 50% rise in the number of women contacting their GP about the disease.
The New Zealand Breast Cancer Foundation (NZBCF) had wanted to show the images of breasts from the Scottish advert as part of a television campaign there.
But the country’s Commercial Approval Bureau (CAB) advised the health campaigners that nipples were not permitted in TV adverts in New Zealand.
As a result, the NZBCF was forced to use strategically placed pot plants, balloons and cupcakes in its Naked Truth campaign.
The advert, first screened in Scotland last September, showed Rab C Nesbitt star Smith holding a series of placards with images of breasts affected by cancer.
In the three months between September and November, 21,000 women contacted their GP about breast cancer symptoms - 50% more than the 13,900 who did so in the same period of 2011.
The advert stressed that lumps are not the only sign that someone may be suffering from breast cancer, with women being urged to check for signs such as a change in breast shape or size, an unusual pain in their breast, a change in the skin such as dimpling, puckering or reddening, and any changes to their nipples.