A POPULAR doughnut chain has launched a gut-busting milkshake packed with as many calories as a typical Sunday roast.
Krispy Kreme’s new range of calorific beverages are inspired by its glazed rings that sparked traffic chaos around Hermiston Gait when it opened last year.
Queues of hungry motorists snaked out into major roads, blocking traffic as customers waited up to an hour for take-away doughnuts.
Now the new Kreme Shake collection – boasting four waist-expanding flavours – has sparked controversy after a nutritionist branded the drinks a “calorie explosion”.
Its signature Strawberries and Cream shake contains 612 calories – more than a quarter of a woman’s daily allowance and the rough equivalent of roast chicken with all the trimmings, which is packed with around 650 calories.
The Chocolate Dream Shake, topped with cream and flakes, comes in at 555 calories, while the honeycomb and chocolate-topped Caramel Crunch shake contains 508 calories.
The most virtuous is the Coffee Kreme Shake, made of espresso and topped with cream and chai powder, which weighs in at 446 calories.
The branch also stocks Krispy Kreme’s original milkshakes, with the strawberry flavour containing 800 calories.
These sugary treats have sparked concern amongst nutritionists as calories consumed in liquid form do not register among the satiatory hormones in the brain – which let you know how full you are.
Emma Conroy, owner of Edinburgh Nutrition, said: “I’m sure there will be people who buy it and enjoy it, and there will people who consume it too frequently. Research done recently indicated the perception of what we are consuming affects our enjoyment of it. At least when you eat a burger there is protein and other beneficial things. Whereas in a calorie explosion like this there are few nutritional benefits.”
Fruit should be consumed in solid form, because a juice does not have as many health benefits as originally believed, advised Ms Conroy. “Nobody would regard Krispy Kreme as anything other than an indulgent treat,” she said.
“My main issue with this sort of thing is that studies have shown that calories which are ingested in liquid form don’t register as well with the satiatory hormones.
“People will simply consume more calories.”
Judith Denby, chief marketing officer at Krispy Kreme UK, said: “Krispy Kreme offers a range of drink options from indulgent treat milkshakes, to a selection of coffees and soft drinks. Milkshakes range in calories from 446 calories to 612 calories, making them occasional indulgent treats rather than an everyday drink.”