CITY leaders have rejected a new branding slogan for the Capital, describing it as “appalling” and “twee”.
Marketing Edinburgh, which has been charged with coming up with a new campaign to brand the city, has had its favoured choice of “Incredinburgh” rejected.
Other catchphrases such as “Paintthetownredinburgh” and “Wellfedinburgh” were also met with little favour by city councillors.
As a result the council-funded firm has been forced to delay the city’s long-awaited rebranding with a more limited winter campaign being planned instead.
Tory group leader Cllr Cameron Rose said: “Some of the slogans are a bit twee and when you first hear “Incredinburgh”, I’m afraid it just doesn’t cut it.”
Former council leader Jenny Dawe said: “I think these ideas are appalling.”
A council spokesperson said: “As with all marketing campaigns, ideas evolve during discussions between partner organisations. We look forward to the launch of the new campaign this winter.”