Krispy Kreme has launched a range of wedding towers to let fans mark the big day with their favourite treats.
And the eight-tier extravaganzas are already proving a hit in the Capital with couples rushing to book.
Traditionalists can plump for the original tower – with 183 glazed doughnuts – that can be easily elaborated with flowers or wedding colours.
Or those looking for a more extravagant cake can pick their favourite flavours for half the levels, with the sugar rings completing the set.
Lisa Renfrew, who works at the Hermiston Gait store, said staff liked making them knowing they were going to a wedding.
She said: “I think they’re great, we’ve made a few of them so far for couples celebrating their big day.
“We make the doughnuts here at the store and give them the tower so the couple can assemble it. They don’t travel well.
“I’ve never actually seen a full tower yet but we’ve made the doughnuts for a few so far.
“It is nice to know that they are going to be part of a wedding.”
Roni Hyslop, who runs Edinburgh-based wedding planners All Wrapped Up, said the craze highlighted the move away from traditional weddings. She said: “I think there is so much to choose from nowadays. We ourselves offer eight different flavours of cake including lemon drizzle cake and jaffa cake.
“You don’t have to have the three tiers of fruit, you can appeal to everyone. Traditional weddings don’t tend to happen very often any more. Nowadays many couples pay for their own weddings so they don’t always want traditional. As they’re paying they do what they like.”
The popular outlet sold nearly five million of the sugary snacks in its first six months after opening in February, and in addition to speciality doughnut cakes has also started selling festive mince pie doughnuts to customers.
Prices of the wedding towers start at £280, considerably cheaper than customers would expect to pay for a three-tier iced fruit cake version.
Judith Denby, chief marketing officer at Krispy Kreme UK, said the towers could be enjoyed at any event.
She said: “Our Krispy Kreme Occasions service is a fantastic way to add some extra sparkle to weddings, corporate events and Christmas parties, enabling customers to create and share magic moments.
“We’ve been overwhelmed so far with the positive response from customers who have said that our doughnut towers made a real difference to the success of their event.”
Tasty way to tie the knot
ONE couple from Barnsley snubbed the sweet treat to say “pie do” at their wedding.
They opted for a two-foot high, 40lb, four-tiered pork pie wedding cake – complete with brown sauce.
Cheese wedding cakes have also become a popular savoury alternative, according to the British Cheese Board.
There more than two dozen British companies creating cheese wedding cakes for couples.