Lederhosen Morphsuits proving big hit in Germany

The lederhosen morphsuits have proved to be a sales hit in Germany. Picture: Phil Wilkinson
The lederhosen morphsuits have proved to be a sales hit in Germany. Picture: Phil Wilkinson
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Fun-loving Germans have said “wunderbar” to a new costume designed by the Edinburgh makers of the hit fancy dress outfits Morphsuits.

AFG Media has introduced a lederhosen version of the skintight spandex suits, which has been flying off the shelves.

The Gullane-based firm credits its popularity to carnival-goers, with the design selling four times as many in Germany than the UK in February and March.

Marketing director Gregor Lawson said: “Germany is a huge country for us – we’ve sold out of the lederhosen.

“People have a stereotypical image of Germans being boring and a bit prim but, from our experience, when the German carnivals are on it’s their equivalent of the Mardi Gras.”

For £39.95, festival-goers can snap up the costume, which promises to make its wearer the “king of the beer tent”.

Each January and February, Germans get dressed up for a series of carnivals around the country, the biggest and zaniest of which is held in 
Cologne.

Mr Lawson said: “We’ve tailored our designs to appeal to the German market. Lederhosen was an obvious choice for us because it lends itself to the German culture.”

After lederhosen, the next biggest selling morphsuit is a homage to 1990s children’s TV show Power Rangers.

“There’s a sense of group fun to it, people will get their mates together and each dress up like the four Power Rangers,” said Mr Lawson.

AFG Media, which has more than one million Facebook fans, was set up in 2009 by Edinburgh University graduates Gregor and brothers Fraser and Ali Smeaton.

Sales have soared since the company’s inception in 2009 and the firm now claims to be the world’s biggest fancy dress brand.

Gordon Henderson, of the Federation of Small Businesses, said: “AFG Media are acting as role models for other small businesses. It’s commendable and clearly they have researched their market. The world is their oyster because there are umpteen world festivals where people have a sense of fun.

“I can imagine going to the World Cup final and seeing thousands of people with Argentina morphsuits on.”