A TOP city advertising agency has announced it has joined forces with a rival firm.
The Leith Agency has merged with Newhaven Communications, which works with companies such as Tennent’s and on projects such as the Scottish Government’s Road Safety campaign.
Ken Dixon, co-owner of Newhaven, said: “Since we launched, Leith has been one of our biggest competitors yet we have always maintained a friendly rivalry.
“Combining forces at such a pivotal point in the world of marketing makes sense on a lot of levels, and we have put together a very simple, smart deal.
“This mutual respect has delivered the deal quickly and without fuss, and will bring added muscle, energy and opportunity to all parties.”