THERE is never any love lost when someone you don’t particularly find stylish has a pop at your outfit.
So when I heard Louis Vuitton had left Edinburgh out of their city guide I actually felt quite relieved.
After all, they cite a 50-year-old woman who prances around in questionable leotards as a muse – sorry, Madonna, but it’s true.
And they think emblazoning the front of accessories with a million monogram letters looks chavvy, I mean, classy.
This city has a much more subtle sense of style. Something I’m very comfortable with. Take last week, for example. Harvey Nichols held an intimate Q&A with design sensation Jonathan Saunders. His clothing is wearable works of art. Simple and elegant, easily worn by all ages and style aesthetics.
As I scanned the crowd at the event I was thrilled to see the plethora of creative talent in attendance. Writers, artists, lecturers and models all mingled amongst the beauty of the collection.
On top of that, we held an International Fashion Festival, which is still racking up press interest from the likes of Italian Vogue, and our fashion schools are attracting design legends, such as Michael Kors, onto Campus.
And lest I forget the worst-kept secret in fashion at the moment. Chanel bringing a show to Edinburgh this December. If I had to make a choice, it would be for King Karl over Vuitton every day of the week.
The time is upon us. Edinburgh Online Fashion Week goes live today for a week-long extravaganza featuring new designers, established labels, local boutiques and high street heavyweights. The three shows a day will be ready to watch at your leisure.