New plans to boost Capital

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A NEW business plan is being drawn up for a company set up to promote Edinburgh.

Marketing Edinburgh has been formed through the merger of the old Destination Edinburgh Marketing Alliance with the Edinburgh Convention Bureau and Edinburgh Film Focus.

The new business plan is to be produced by the autumn and will be discussed at the next meeting of the Marketing Edinburgh board, on September 16.

In advance of that meeting, staff at the firm will carry out research and liaise with partner organisations.