all too often, transport becomes a divisive issue in the Capital. How many times has this newspaper reported on disputes which have seen motorists pitched against cyclists, cyclists against pedestrians, cyclists against trams, and so on?
It is inevitable in a historic city with limited space that different interest groups will end up disagreeing with each other at times on the best way forward.
So isn’t it a breath of fresh air to see all of city’s transport needs being drawn together under one umbrella?
OK, a bit of branding isn’t going to make all that much difference. It is, of course, the thinking and planning that goes on behind it that matters.
There are a lot of changes taking place in Edinburgh in the coming years that should make the Capital an even more exciting place to live.
But in order to make the most of that we need to plan the city’s development carefully.
That means taking a step back and looking at how best people can get from A to B in ever- growing numbers. The sensible thing is to do that in an “intergrated” way to use the latest buzz word, looking at trams, buses, bikes, cars and pedestrians all at the same time.
No-one in their right mind would argue that we can’t do that far better than we have done in the past.
Creating a new single transport body to oversee everything, from trams to park and rides, buses to footpaths, is a sensible step.
Spending £80,000 creating the new logos might seem like a needless expense, but branding is part and parcel of modern business life, and that bill is extremely modest in comparison with many similar marketing exercises in recent years.
The real test, of course, is to come. What improvements can Transport for Edinburgh deliver for the Capital’s growing army of commuters and everyone else travelling around the city? It should be exciting to see.