Comment: Sports events leave more than memories

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no-one who saw Lynsey Sharp beat the odds at the Commonwealth Games or Europe’s golfers continue their glorious winning streak in the Ryder Cup at Gleneagles will forget those moments in a hurry.

But it is good to know that those huge sporting events have left more than just treasured memories after appearing on our shores in the summer.

Sports fans will have been satisfied with the chance to savour these global showpieces on home soil, and nothing more.

But this wasn’t the basis on which the bids for these events was made. We were told that they would also bring a legacy which would not only inspire the athletes of tomorrow, but would bring solid returns for the national economy. So it is good to see that promise being made good.

Glasgow has, of course, seen tangible lasting benefits through the superb sports facilities built for the Games and the athletes village being converted into new housing. In Edinburgh, we have already seen the Commie Pool restored to its former glory, but the rush of lucrative conferences being booked for next year suggests that we will see wider benefits too.

It is easy to be cynical about the predictions of multi-million pound spending booms that come with every major event. But in today’s world, every city trades on its good reputation – especially one which relies as heavily on tourism as Edinburgh does – and positive publicity can help persuade many more visitors to come to Scotland to spend their money. And as the gateway to Scotland for most visitors, the Capital sees a spin-off from successful events in Glasgow, Gleneagles and elsewhere.

That is why Edinburgh and the team at Marketing Edinburgh worked hard during the Referendum to make sure the city was shown off at its best to all the visiting television crews. As Scotland’s capital city, we are constantly in the shop window too.