THE business of fashion is a tad more technical than a line-up of frothy frocks would have you believe.
I’m in tentative talks with a homegrown department store about selling exciting Scottish design talent on their shop floor.
It’s the beginning of building a bridge between the creative and corporate world. Utterly terrifying and exhilarating in tandem.
The concept of giving new designers a massive platform to not only showcase their clothing in a real selling realm, but hand them the opportunity to learn from mentors within the organisation was too good to turn down.
After years of photo shoots, collection reviews, radio chats and TV segments discussing current trends, it is time to put my money where my mouth is. When I say my money, I mean a company’s – and that is a lot scarier.
The bottom line is indeed the bottom line. If said department store turns over a piece of its shop floor to this project it all boils down to cold hard cash. I’m about to go gambling with clothing. Pick the wrong range to introduce to shoppers and it is game over. The time to put into practice everything I have been prattling on about over the last few years is now. It’s like your final exam at uni. You know you’ve done the work but you’re still not sure if you’ll pass.