Sarah Tolan: Pretty in pink for October

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OCTOBER is Breast Cancer Awareness Month and sees the beauty industry do its bit for charity. Pink marks the colour of the campaign so features heavily in the shades of beauty products on offer so look out for pink emblazoned packaging. And for every associated product, some of your cash goes towards various breast cancer groups and organisations.

Now it may be that you need convincing of just how far buying a pot of nail polish can help. So it’s worth pointing out that over the past two decades, The Breast Cancer Awareness Campaign founded by Evelyn Lauder has raised £30 million globally, of which £23m has funded 152 Breast Cancer Research Foundation research projects. And this fund-raising has had a direct impact on cancer treatments.

Marks & Spencer is another big brand which has supported Breakthrough Breast Cancer and raised more than £19m over the past 12 years. So get shopping and do your bit for charity with some of these pretty products.

What better colour to wear on nails this month than pink and there are several new products out to mark the month. Nails Inc has paired up with designer Matthew Williamson and model Poppy Delevingne to create two different cap labels for the Pinkie Pink Polish, £11.

And for each bottle sold, the brand will donate £1 to the UK’s leading breast cancer research charity, Breast Cancer Campaign.

In addition, it is also whipping up a storm on Twitter with its annual #spotthepinkie campaign, encouraging people to share photos of their Pinkie Pink Polish. And for every tweet, Nails Inc donates an additional 10p to the charity.

Nail brand Orly is launching the Pretty in Pink collection, which includes three new shades of gorgeous glittery pink polishes called Fight On, Pink Your World and You Are Not Alone.

Offering different sparkle textures, these can be worn alone, layered with other shades or used together for full-on shimmer. Each one costs £10.80 and Orly will be donating 20 per cent of each sale to breast cancer research.
Pair your pretty pink nails with soft and supple skin and keep hands soft and moisturised by using a hand cream.

This month luxury skincare brand Crème de la Mer is launching its Limited Edition Hand Treatment, £35, in support of the campaign. At 50ml, this is a handbag-friendly size perfect for protecting hands and targeting the appearance of age spots. And this month, Crème de la Mer will donate £7 from each sale of this product to the Breast Cancer Research Foundation.

As well as hands, lips can be prone to being particularly dry at this time of year. To combat dryness use a balm such as Origins Limited Edition Drink Up Hydrating Lip Balm in Pink Guava, £16. It features the pink ribbon on the tube and is a bubblegum pink shade, and £3 from every UK purchase will go to the Breast Cancer Research Foundation.

This month pamper skin with the Think Pink Beauty Heroes collection, £36.50, from Elemis, which is also pledging to give £10,000 to Breast Cancer Care. The collection includes smaller-sized versions of some of the brand’s hero products as well as two new ones to try.

All housed in a bright pink case, the Think Beauty Heroes includes a 20g size of the Pro-Collagen Cleansing Balm, the award-winning Pro-Collagen Marine Cream 15ml, the new Pro-Radiance Illuminating Flash Balm 15ml and Limited Edition Pro-Collagen Lifting Treatment Neck and Bust 15ml.

Limited Edition make-up products are also out with make-up brand Stila launching a new Breast Cancer Awareness Cheek palette called Positively Pink, £10. Embossed with the campaign’s pink ribbon symbol, a portion of each sale will be donated to The Breast Cancer Research Foundation.

The Evelyn Lauder Dream Collection sees a variety of make-up and skincare products by Estee Lauder, each one featuring a donation to The Breast Cancer Research Foundation. You can also show your support for the cause with The Evelyn Lauder Dream Pin, £10, with the full RRP from every sale in the UK going to The Breast Cancer Research Foundation.

• AND it isn’t just the beauty brands which are aiming to raise cash for breast cancer charities.

This month, in ­Edinburgh’s West End, Chamomile Sanctuary is running its Pink October. As proud supporters of the charity Breakthrough Breast Cancer, spa clients will be invited to leave a donation.

So why not pamper yourself whilst giving to charity. To book, call (0131)-220 1000.

Meanwhile, you can also opt to donate to the various breast cancer charities and organisations direct. Find out more about the different ways to do this via their websites. And why not like Breast Cancer Awareness Campaign’s Facebook page to stay up to date with the organisation’s news and to show your support.