With just eight days to go until the vote to decide Scotland’s future, Capital businesses have delivered the No campaign a blow to the stomach in another gut-wrenching poll.
Amid allegations that Better Together has made a meal of the referendum campaign, three new city-wide polls make for unpalatable reading. Edinburgh residents are voting with their taste buds, and the polls are pointing one way: the answer is Yes – whether the question is served as a burger, beer or bun.
Echoing the shock YouGov poll at the weekend, the latest weekly poll by cupcake confectioner Cuckoo’s Bakery has narrowed dramatically, with sweet-toothed undecided voters increasingly choosing pro-independence blue icing over the red of the Union.
A poll held by eatery Wannaburger – pitting an Alex Salmond burger packed with beef, haggis, Scottish cheddar and cajun spiced bacon against an Alistair Darling burger consisting of double beef, swiss cheese and chipotle coleslaw – shows the Better Together leader in a bit of a pickle, with the First Minister nibbling into the lead. And to wash it all down, do-it-yourself craft brewery Krafty Brew has launched two new beverages branded Och Aye and Acht Naw, the latter selling 46 more in the first few days.
Commenting on these findings, Professor Charlie Jeffrey, director of the Future of the UK and Scotland Programme, said: “It’s clear that, while the campaigns have been concentrating on heads and hearts, they should really have been focusing on stomachs. It’s interesting that the most ‘scientific’ poll that includes undecideds – the Cuckoo’s poll – most closely reflects the polls run by pollsters. Perhaps some of us should consider a change of career after the referendum.
“We published our book, Scotland Decides – Sixteen Questions to Think About for the Referendum, a month ago and tens of thousands of people have downloaded that so far. That people are engaging with this campaign through what they eat, what they wear, as well as what they read, demonstrates how much life there is in this bun fight.”