Campaigners fighting Sainbury’s bid to open a branch on Portobello High Street have formally objected to the store – because it is the wrong colour.
The Portobello Traders and Hoteliers Association claims the planned maroon frontage is “inappropriate” for the conservation area.
A leaflet featuring a range of objections also included the noise being generated from the cooling plant and fears the building’s Georgian frontage would be destroyed.
Plans for an ATM outside the store are also facing objections, with the association concluding the device is “not needed”.
The complaints have been lodged with planners at the city council.
In August, the supermarket giant announced plans to open a ‘Local’ branch on the site of Woodwares Mica Hardware.
Clive Andrew of the association said: “Traders would prefer it if Sainbury’s were not coming here at all. Some businesses could benefit, but others won’t. Nothing is going to stop Sainbury’s moving in. The only thing we can do is make it as nice as it can be.”
Others have been supportive. Annie Scott, co-owner of the High Street’s Annie and Belle cafe, said: “There’s more support for Sainsbury’s than against. They’re going to provide 21 jobs.”
A Sainbury’s spokesman said: “Sainsbury’s is always happy to work with the council and local residents to make sure that any of our developments are in keeping with the local community.”