HIGH street giant Primark has revealed it is to open its second store in the Capital.
In a fresh sign of the city’s recovery from recession, the fast-growing company will open a 40,000 sq ft shop at Fort Kinnaird retail park.
It is understood Primark, which opened its flagship Princes Street branch in December 2011, is in negotiations to purchase and convert premises currently occupied by Toys R Us.
The new store is expected to open next summer and create up to 300 jobs.
Retail experts described the development as important for both the local area and the city as a whole.
Mike Pretious, lecturer in retailing at Queen Margaret University, said: “I think it’s quite a significant coup. It’s good for that part of town and I think it makes the trip [worthwhile] for a lot of people. And it’s encouraging in the sense that we’re now seeing the reinvigoration of the retailer economy.”
The opening has also been hailed by city chiefs.
Councillor Frank Ross, economy leader, said: “Primark is a renowned international retailer and to have a second store opening is further proof that Edinburgh is an attractive investment opportunity for world class brands. When the first store opened three years ago we forged close links with Primark in their recruitment drive and have already started discussions regarding the new store.”