Traders are launching a campaign to get people flocking back to the West End, with a series of quirky logos and branding to be used to actively promote the once-thriving district.
The images, created by the Stafford Street graphic design firm The Touch Agency and unveiled for the first time today, feature many of the notable buildings stretching from the top of Shandwick Place to Haymarket.
Popular meeting point Frasers’ clock, the green dome of West Register House, the brewery chimneys and even Haymarket train station all feature on the cartoon banner.
One of the trams has even been included in a nod to businesses moving on from 21 months of continuos roadworks that crippled trade and forced a string of outlets to shut.
Michael Apter, chairman of the West End Association, said the branding that includes a heart bearing the letters “WE” was about re-establishing an identity for the commercial district.
He said: “It’s a very contemporary look, very stylish. It hopefully reflects the type of businesses and atmosphere in the West End.
“We wanted to get lots of the landmarks between the West End and Haymarket included on the illustrations.
“The people that work here, the people that visit it and live in the area know what’s on their doorstep.
“We’re just trying to reinforce that message and encourage people to return.”
The illustrations are the work of Edinburgh College of Art graduate Ed McGowan. The logos were due to feature heavily at this morning’s launch of the district’s Christmas campaign designed to lure residents back to both the West End and Haymarket.
Scottish TV presenter and former model Carol Smillie was cutting a tram-shaped caked outside of Ryan’s Bar at the 10am launch ceremony.
And in a sign that traders were happy to bury the hatchet following the disruption, city transport convener Lesley Hinds was scheduled to attend alongside local MSPs Marco Biagi and Sarah Boyack.
Ms Smillie labelled the end to tram works as an “exciting time” for Edinburgh and especially the West End.
Tram takes a pounding
TWENTY-ONE months worth of frustration was unleashed in a few seconds of organised mayhem.
Traders had smiles on their faces and glasses of bubbly in hand as wooden bats were taken to a metre-and-a-half-long tram pinata on William Street yesterday.
It was a symbolic moment following the reopening of Shandwick Place last month.
West End businesses will continue to get into the spirit by launching Christmas discounts and winter menus.
Venues such as the Affogato ice cream parlour on Queensferry Street, House of Hogarth on Stafford Street and specialist running store Run and Become will celebrate their recent openings and relocations to the West End.