They are a cut above the rest when it comes to providing the perfect haircut – and now they are looking to tie up the title of Salon of the Year 2014.
Finalists at Technik, in Morningside, believe they have what it takes to lift the crown and said they were “absolutely delighted” to be in the final.
“We have been at the top since the nominations began so are absolutely delighted,” Technik partner Chris Rossi explained.
“I think what makes us stand out from other salons is our relationship with our customers and we have been texting them all asking them to vote again and every time they come in they say ‘have we won it yet?’.
“They are extremely excited and there’s a buzz about the salon – we can’t stop talking about it.”
Mr Rossi is one of three partners at the salon, along with colleagues Kim Turner and Gary Walker, with the trio originally opening the business in 1984.
And they have come a long way since then, with Mr Rossi saying the key to being a successful hairdressing business is being able to “evolve”.
“We have had three major refits so we keep evolving and that’s what the secret to it is,” he said.
“I would say 95 per cent of our clients are regulars – they love the salon and some have been coming back for years – they have become like friends.”
The salon’s nine stylists currently use all their skills to give around 50 clients a day the service that keeps them coming back for more.
And at around £32, Mr Rossi said their ability to keep prices reasonable is one of the reasons they are so popular.
“We have a great atmosphere in here – we are very friendly and even though it’s busy there’s always a buzz about the salon but it’s great service too,” he continued.
He said staff were “so excited” for the result and would be doing everything they could to get the votes coming in.
“It’s all we talk about all day! It’s fantastic,” he added. “If we win we will be celebrating and you will be able to hear us from up here!”
‘Being in final ten has boosted moral’
ANOTHER salon that believes it is the cream of the crop is Cheynes, in Bruntsfield.
Lara Rawsthorne, senior creative director, said both the staff and clients were “thrilled” to be in the final ten.
“Finding out we are in the last ten has really boosted moral and everybody is completely delighted – we are all Cheynes through and through so to get something like that would be great,” she explained.
“Cheynes has a massive following and it has been noted that we have been nominated for it and most of the clients are very happy.
“I think what sets us apart from other salons is probably the atmosphere in the salon – it’s almost like a big social club where the clients are made to feel really comfortable.”
She added: “It’s definitely an experience – it would be easy to let people go out there with just a good haircut but we have a connection between each other – it’s about being on the same level as people and just making sure they have a really good experience when they come in.
“We like to do a lot of bespoke hairdressing – it’s all about making people feel good.”
The salon, which is open seven days a week, officially opened in 2009 and has nine hairdressers, two receptionists and four assistants. Two of the assistants are also on the Cheynes graduate programme which Ms Rawsthorne said is vital for producing the best hairdressers in the Capital.
She is now asking all of her clients to get voting for one last push in the final round.
“We are the best and if we don’t win it then there’s something wrong,” she joked. “I want to say a massive thank you to everyone who’s voted for us so far and ask them to take the time to click that mouse once more so we get what’s rightfully owed to us.”