STAYCATION holidays are set to deliver a huge boost to the Capital’s economy after the city was listed as the top holiday destination in the UK outside of London.
More than four million Britons are expected to holiday in Edinburgh this year alone, delivering a boost of £1.2 billion through people choosing to go to Edinburgh on ‘staycations’ rather than venture abroad.
Figures revealed in Travelodge’s annual holiday index, in which 3000 people were surveyed on their holiday plans for 2013, showed Edinburgh was the most popular destination for Brits outside London – up from fifth place in 2012.
Each visitor spends on average £308 on accommodation, dining, entertainment and local attractions. Nearly half – 42 per cent – of holidaymakers will be enjoy a week’s holiday in the city while 13 per cent indulged in a two-week break. A third of British holidaymakers are including a short break in Edinburgh as part of their tour around Scotland.
Jon Soesan, Travelodge district manager for Edinburgh said: “It is great news that our local economy is going to receive a boost this year as a result of the growing staycation trend. We have seen a surge in holidaymakers taking lots of short breaks rather than just one big holiday. This is a great way for them to explore what makes Great Britain so great and have lots of holidays rather than just one big break.”
The study found that 65 per cent of British adults are choosing to holiday on British shores – an increase on 2011 when just 35 per cent of adults holidayed in Great Britain.
And it revealed a new holiday trend for intergenerational family holidays, as this year a third of Britons will use their staycation break to bring together more than one generation of their family.
The boost has been credited in part to this summer’s heatwave.
Mr Soesan added: “Over the last few years heavy rain has completely washed out our main holiday season. However, as temperatures have risen, Britons are packing their bags and getting away to enjoy the sunshine.”
Manuela Calchini, regional director for VisitScotland, said the tourism body was capitalising on the rise in British people staying at home by targeting households with a campaign inviting them to explore Scotland.
He said: “The staycation trend continues and may well be even stronger this year in terms of visitor figures. Edinburgh continues to be a worldwide ‘must visit’ destination and I’m sure the city and surrounding area will perform well, given the abundance of quality attractions, internationally renowned events, history and heritage and vast range of accommodation available.”