This Is Edinburgh plans epic after-party

Christopher Ross from Pickering's Gin, Scott Cameron from Etch'd and Sarah Kwan from Ruffians Barbers promote the event. Picture: Greg Macvean
Christopher Ross from Pickering's Gin, Scott Cameron from Etch'd and Sarah Kwan from Ruffians Barbers promote the event. Picture: Greg Macvean
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A MARKETING campaign aimed at promoting the Capital following disruption caused by tram works is set to go out with a bang – by hosting an after-party.

This is Edinburgh will kick-off its two-day extravaganza with a party at Summerhall on Friday, March 18, followed by a big brunch served across the city the next day.

The party will see the rooms and corridors of the old Dick Vet packed with local businesses, live music, DJs and fun-filled entertainment – from classic Edinburgh movie screenings and karaoke sessions, to mini-manicures and beard trims.

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The Summerhall Courtyard will also be filled with offerings from some of the Capital’s most popular restaurants, including La Favorita, Bonnie Burrito and Fresh Revolution.

Barney’s Beer and Pickering’s Gin – both made at Summerhall – will also be served.

Tickets to the party are £10 per person and £8 for EH postcode residents – which includes a complimentary Pickering’s Gin and tonic and fresh-baked La Favorita focaccia.

The next day, a cut-price brunch branded as the “biggest ever” to take place in the Capital will be held at a host of bars, restaurants and bistros across the city, including Henderson’s, El Toro Loco, Hula Juice Bar, The Pantry, Blackwood’s Bar & Grill, Fogg’s Smokehouse and Cafe 1505.

Brunch offerings will be priced at £5 and £10.

John Donnelly, chief executive of Marketing Edinburgh, said: “Edinburgh is a vibrant, dynamic city, packed with hidden gems and locals’ best-kept secrets.

“The This is Edinburgh campaign was about celebrating all that Edinburgh has to offer, inspiring its residents to share their insider knowledge and try something new.

“The weekend will bring to a close what has been an incredibly successful two-year campaign.

“Over the two days, we’re showcasing the city’s outstanding offering, whether that’s independent retailers, restaurants, bars, or unique and exciting businesses.

“We’re ending the campaign on a genuine high with a terrific and good value offer, which I’m sure Edinburgh’s residents will take full advantage of and enjoy.”

Earlier this month, This is Edinburgh bosses said their £1 million project had generated a £50 million economic boost for the Capital and residents’ pride after construction of the tram line led to plunging footfall across city centre streets and sparked a wave of business closures.

A number of events and festivals were held across the Capital during the campaign, which launched in February 2014.

These included the Edinburgh Restaurant Festival and Edinburgh Fashion Week, as well as outdoor, online and television advertising. Information on ticket sales and details on all participating Edinburgh Brunch businesses can be found at thisisedinburgh.com/yourcity.

newsen@edinburghnews.com