A GIANT customised billboard has been erected outside Haymarket train station.
The 65m-long sign will span four backlit boards and promote East Coast’s new Feel At Home campaign.
The images being used will replicate a complete train, with a number of built-in three and two dimensional customisations to showcase home comforts such as front doors, hanging plants and even a household cat.
The billboard promotion will run for four weeks. The campaign is designed to convince business and leisure travellers who have previously flown between London and Edinburgh to catch the train instead.
East Coast commercial director Peter Williams said the firm wanted to “shout” about the benefits of rail travel.