Ryanair boss Michael O’Leary has pledged to push the price of flying between Edinburgh and London below £100, even when booking the day before.
Announcing the first summer schedule between Edinburgh and London Stansted, the charismatic airline boss said his new services would undercut rival Easyjet and improve quality and choice for customers.
Mr O’Leary also predicted Ryanair would become the biggest airline flying from Edinburgh within two years.
The pledges come just says after Ryanair launched a new business class service in an attempt to shed decades of bad publicity about shoddy customer service.
Mr O’Leary - who rarely takes small press calls himself - joked that the rebrand went as far as his personality.
He said: “I’m trying to be nicer to everyone. It’s very difficult but I’m committed to it.”