MOST women are loathe to leave the house without a “full face on”.
So a new craze which sees women forced to take and share slap-free snaps is sure to strike fear into hearts far and wide.
The good side of this shiny-faced torture? It has so far seen people raise more than £2 million for cancer research.
More than 800,000 women this week have taken a make-up free snap, posted it online and then nominated a pal to do the same.
And with its own hashtag, #nomakeupselfie, it seems women from Edinburgh and the Lothians haven’t been shy either when it comes to reaching for the makeup wipes.
Clare Smith, of Dalkeith, shared a selfie with nurses at the Western General where she is currently beating breast cancer. Also getting in on the trend have been celebrities such as Corrie’s Kym Marsh and singer Cheryl Cole.
Men haven’t been left behind either and have been taking photos of themselves plastered in make-up. Forth One’s Grant Stott, below, led the way, posting a selfie from when he played one of the ugly sisters in the pantomime Cinderella at the King’s.
Sporting the ‘professional’ look he tweeted: “Here’s my #Selfie WITH makeup. And yes, I’ve donated.” If you would like to donate £3, text BEAT to 70099 or to find out more about make-up free selfies visit www.cruk.org.