Visit Scotland have spoken of the important role that the Edinburgh Festival plays in Scottish tourism and the overall economy.
The statement comes following independent research published today by Edinburgh’s Festivals that confirms the huge contribution that they make to the quality of life, international reputation and economic vitality of Edinburgh and Scotland.
The latest study, which surveyed 29,000 people, shows that Edinburgh’s Festivals continue to be Scotland’s world-leading cultural brands, and brings in more than £280 million to the local economy. Furthermore, the data found that the Festival contributed more than £313 million to the Scottish economy.
Malcolm Roughead, Chief Executive of VisitScotland, said: “The study underlines the immense importance of Edinburgh’s Festivals to Scottish tourism. While people are drawn to our amazing capital for the music, the comedy and the performing arts, the visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences – generating an incredible £313 million for the national economy.
“The festivals are a real jewel in our tourism crown and it’s their incredible international reputation that draws millions from around the world each year to experience the dynamic delights of the city.
“From bringing in the bells under a blanket of fireworks above Edinburgh Castle, to a summer of music, theatre and comedy across some of the city’s most unusual venues, the Edinburgh festivals are all unique and truly out of this world and I hope many more make the trip to the festival city this year to experience some of them in the flesh.”