FOUNDATION of Hearts will take their #createhistory slogan to Easter Road on Sunday after securing pitchside advertising for Hearts’ League Cup semi-final against Inverness Caledonian Thistle.
The fans’ group is aiming to take control at Tynecastle and are eager to spread their social media campaign and awareness of Scottish football’s biggest ever supporter movement. They have received generous support from The Football Company, who are giving the Foundation free advertising boards at Easter Road with the #createhistory message on them.
More than 7600 fans have so far pledged cash to the Foundation through monthly direct debits. Hearts’ prospective new owners are keen to increase that number as they await completion of their £2.5million takeover.
Foundation of Hearts chairman Ian Murray MP said: “There’s little doubt that the #createhistory campaign has been one of the most successful in Scottish football history and has played a huge part in increasing monthly contributions.
“Therefore, we are extremely thankful that The Football Company has again supported the Foundation in this way for what is Hearts’ biggest game of the season, after we already benefited from LED digital adverts at several televised games earlier in the season.
“We know patience is needed right now, but the need for new contributors does not abate, and we hope that those in-stadium or watching as part of a sizeable TV audience on the BBC will feel compelled to find out more about one of the greatest supporter movements in Scottish football history and ultimately set up a monthly contribution.”
Kenny Wittmann, a Hearts fan who is now owner and managing director of The Football Company, said: “Everyone knows there’s one club for me, and we are keen to support the Foundation and those backing this movement. Our business is based on relationships and we’re fortunate to have some fantastic local and national advertisers through our LED system, which will also be used on Sunday. Given that, we felt able to support the Foundation at a time when I know they want to push contributions up.”