HEARTS will launch next year’s season tickets early next month, but have promised not to use the dynamic pricing policy which enraged fans last summer.
Club officials have developed a new price plan that they feel will satisfy all supporters and will put it into operation when 2013/14 season tickets go on sale in the first week of March.
Fans complained of being “misled” by Hearts 12 months ago when many arrived to renew their ticket and had to pay up to £70 more than was advertised.
The Jam Tarts considered all the feedback from fans and, whilst dynamic pricing was successful, the club’s hierarchy have opted not to continue with it.
A Hearts spokesperson said today. “We have taken on board a lot of the feedback from our fans following last year’s season ticket launch and having listened to their opinions, the club will not be operating a dynamic pricing policy for the sale of season tickets for 2013-14. While that approach was innovative for Hearts and proved successful, this year we believe we have a pricing model which will appeal to everybody.
“One of its key elements will be the re-introduction of early-bird prices for a fixed period, allowing fans a set number of weeks to secure the best packages.
“Full details will be confirmed shortly, but the message will again be to buy early to get the best deals.
“We’re hopeful that supporters will see the advantages of the changes we’ve made. There is no doubt that they’re not just paying to watch games at Tynecastle but they are actively helping the club to move away from some of the financial challenges it has faced in the current