'˜Christmas is ruined': Cadbury fans slam decision to drop Fudge

Cadbury has dropped the Fudge bar from its festive selection box and replaced it with a Dairy Milk Oreo, sparking anger from some chocolate lovers.

Friday, 22nd December 2017, 1:31 pm
Updated Friday, 22nd December 2017, 1:36 pm

The sweet treat has been removed from the £2.99 box but is still available in the small (£1.09) and Freddo (£2.99) selection packs.

The British confectionery company, which is owned by Mondelez International, said it wanted “to improve the mix and offer more of a variety for our fans”.

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Fudge fans took to social media to express their frustration, with Twitter user Mark Atwood declaring: “Christmas is ruined”.

Nigel Quinlan accused the firm of waging a “war on Christmas” on the microblogging site, while Sinead Gleeson called for “a revolution against this chocolate tyranny”.

The biscuit-based treat joins Dairy Milk, Crunchie, Dairy Milk Buttons, Double Decker and Wispa in the company’s “best-selling selection box in the UK”.

A Cadbury spokesman said in a statement: “This year we have updated the range available within our selection boxes to improve the mix and offer more of a variety for our fans.

The fudge is set to be dropped from Cadbury selection boxes. Picture: PA

“Cadbury Fudge is still available in our small selection box and Freddo selection box but has been removed from the medium selection box to ensure we’re offering choice between the ranges.”

The fudge is set to be dropped from Cadbury selection boxes. Picture: PA