Diet Coke launches four new flavours in major makeover

Diet Coke will be sold in four new flavours as part of a makeover to try and reverse slumping sales.

Coca-Cola Co. said it was adding a slimmer 12-ounce Diet Coke can.

The logo for sugar-free soft drink will be refreshed and the 35-year-old drink will be stocked in four new flavours, including twisted mango and ginger lime.

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Feisty cherry and zesty blood orange are the other new flavours. The rebranded Diet Coke will hit store shelves from mid this month.

The Atlanta-based company said the taste of the plain Diet Coke would stay the same.

Diet Coke sales have fallen as more people switch to other low-calorie drinks such as flavoured fizzy water.

The company said Diet Coke’s new look and flavours was aimed to appeal to millennials.

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The tall, thinner cans look remarkably different from the old design.

Though Diet Coke remains the third-largest carbonated soft drink in the US, the product experienced a 4.3 per cent drop in sales last year.

Diet Coke -- launched in 1982 -- had long capitalised on consumers shifting away from sugary drinks, but now health-conscious shoppers are increasingly ditching artificial sweeteners as well, leaving Coke and rival PepsiCo Inc. in a difficult spot.

Overall, per-capita soda consumption in America fell to a 31-year low in 2016, the latest year with data available.