Aldi selling giant Scottish Kevin the Carrot wearing a kilt for Christmas - here’s how to get one
Partnering up with Kiltwalk, Aldi have become with official supermarket partner for the charity - and with that, are introducing the limited edition kilted Kevin the Carrot.
With a limited number of kilted Kevin the Carrots up for grabs, this is what you need to know if you want to get your hands on one.
Scottish Kevin the Carrot
Sporting a Scottish makeover, Kevin the Carrot has added a kilt and sporran to his wardrobe - even sporting the official tartan of the Kiltwalk.
This is because Aldi have teamed up with Kiltwalk to raise money for Scottish charities in a variety of events across the country.
The partnership marks Aldi’s 25 year anniversary of opening its first store in Scotland - since then, Aldi has opened 86 Scottish stores and boast a range that’s at least 30 per cent Scottish.
Richard Holloway, Regional Managing Director for Scotland said: “Kevin the Carrot has built up a large and loyal fanbase, so we thought what better way to mark our 25th anniversary in Scotland and partnership with Kiltwalk than to give our customers the chance to buy their very own giant Kevin wearing Scotland’s national dress.”
Last year, over half the Kevin the Carrot range sold out in 24 hours last year and shoppers saw the toys being sold on eBay for over £1,000.
Raising money for charity
As part of their supermarket partner position with Kiltwalk, Aldi have been responsible for fuelling the efforts of over 20,000 Kiltwalkers across events in Glasgow, Aberdeen, Dundee, Edinburgh and Dumfries.
Employees for the budget store have been taking part in raising money for the supermarket’s long term charity partner, Teenage Cancer Trust.
Holloway said: “It’s been a privilege working with Kiltwalk this year to keep Kiltwalkers’ energy topped up and we’re proud to be their official supermarket partner. What’s more, our amazing Aldi employees have got behind the partnership, trained hard and raised an incredible amount for Teenage Cancer Trust. I can’t thank them enough for their efforts.”
Kiltwalk CEO, Paul Cooney, also said: “Our 20,000 kind-hearted Kiltwalkers really lit-up when they met “kilted” Kevin the Carrot at Kiltwalk events this year. I’m sure the youngsters (and the bigger kids) will be delighted to hear they can get their very own kilted Kevin for Christmas. What a wonderful way to celebrate Aldi’s 25th anniversary in Scotland, our partnership and another great year of fundraising.”
How to buy
The kilted star of Aldi’s Christmas adverts will hit Aldi stores in Scotland on Thursday 28 November, and online pre-orders will be available from this Sunday (24 November).
He will be a huge one meter tall and will cost £19.99.
With demand for toy expect to be high, sales of the kilted Kevin the Carrot will be limited to two per customer.